GCC-German Business Invest has moved on May 16th, 2014 to the Sony Center at Potsdamer Platz, Berlin (next to The Ritz-Carlton Berlin).
Sony Center am Potsdamer Platz is the most exclusive location of the German capital city Berlin.
Well-known international companies are based in the unique Sony Center at Potsdamer Platz.
Choosing this extraordinary business location, GCC-German Business Invest will be closer to potential clients and conduct easier business networking.
The Famous Sony Center am Potsdamer Platz, Berlin
With its spectacular roof construction the Sony Center has become an internationally famous landmark of Berlin. Sony Center is a trend-setting complex of buildings, in which the center the light flooded Forum is located. The open, public space offers a natural atmosphere all year round. From here the 103 metre tall, glass office tower, the integrated historic Emperorís Hall (Kaisersaal) and the other buildings are just a few footsteps away. Sony Center impresses with transparent design, implemented through glass facades, sophisticated light reflections and light refractions.
The link between history and modernity is one of a kind: parts of the former Hotel Esplanade are today an integral part of the architecture. In 1996 the Emperor´s Hall was translocated by the means of air cushions by 75 meters to today´s location. The city of Berlin had developed a general land-use plan for Potsdamer Platz, which was also legally binding for the architecture of the Sony Center. The chosen concept was refined and integrated into the overall concept of the city planning of the development. Extensive specifications included among others that the Potsdamer Platz should be re-built at its original place. It was a tremendous challenge to fulfill the request by the city of Berlin to integrate the existing parts of the Hotel Esplanade. The explicit demand of mixed use was decisive for the architecture. Besides offices, gastronomy and other commercial uses, public and living space had to be created.
Sony Center History
In the 1920s Potsdamer Platz was one of the most prominent business districts in Berlin with its department stores, government offices and hotels such as the luxury Grand Hotel Esplanade. As one of the most central places, Potsdamer Platz developed into an important traffic junction with up to 20,000 cars per day. At this location the first traffic light system in Europe was installed in 1924. During the Second World War main parts of the Potsdamer Platz were destroyed. In 1961 the Berlin wall was built, the square was divided into two parts and became stranded between East and West Germany. On this historic ground, a modern ensemble emerged that opened in June 2000 and that fascinates its visitors by its airiness and transparency.
Sony Center Roof
Construction of the roof began in fall of 1998 and the completion lasted more than two years. At its highest point, the roof measures up to 67 meters above the Forum and has a free span of 102 meters length on the main axis and 77 meters length on the ancillary axis. The average translucence is at 50%. The textile sails consist of self-cleaning, teflon-coated fabric. More than 5,250 sq.m are spanned. About 520 tons of steel were used for the ring beam and 100 tons for the king post. The impressive roof consists of 105 tons of safety glass, which is 16 mm thick and spans over 3,500 sqm. The illumination of the Sony Center roof was implemented by the Parisian Lighting Artist Yann Kersalé. His idea was to underline the spectacular roof construction of steel, glass and fabric. Kersaleís vision was to have clear glass and translucent fabric reflecting the daylight as well as the moonlight in a very extraordinary way. In his concept the transparent structure of the roof serves as a projection surface for the changing light. The colors alternate from cyan to magenta, in order to represent the sunset. In the evening the lighting spectacle begins with white light, which lets the day appear to be longer. At nightfall the lights in the Forum turn on and the roof constantly changes its colors. A sequence of this streaming play of colors lasts about 21 seconds and repeats itself without interruption until late at night.
Offices at Sony Center
The exclusive office space at the Sony Center am Potsdamer Platz in the heart of Berlin offers a modern interior, which meets most stringent requirements. Representative reception areas and façades expressively point the way in architectural standards. The Sony Center, one of the most famous locations in the world, offers retail space for highest demands located directly in the new center of Berlin.
Office of GCC-German Business Invest at Sony Center
Management Team of GCC-German Business Invest, Uta Gruda and Dr. Jon Gruda, in the exclusive head office of GCC-German Business Invest at the top of the futuristic Sony Center at Potsdamer Platz Berlin,Germany. The Sony Center's spectacular roof construction of 103 meters tall, glass office tower and the integrated historic Emperorís Hall (Kaisersaal), make Sony Center at Potsdamer Patz Berlin one of the most famous locations in the world.
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